Only last year, we founded this company to tackle a problem thousands of freelancers and SMEs continuously must deal with: managing their liquidity to stay solvent while waiting for their clients to pay the issued invoices. Our solution was the invoice prefinancing, with our brand name bezahlt.de chosen to appeal to the German speaking market.
However, we soon became aware, that the problem we wanted to address was not confined only to Germany. The situation was the same for companies all over the EU. So, the next logical step was to look beyond the borders and evolve.
We have been working hard, reaching out to new partners and forging new co-operations, continuously improving our products and services for you, while at the same time preparing them for a Pan-European clientele.
And now, finally, the time has come to leave the cocoon and let this beautiful butterfly that our company has become, take flight. With this big step forward come changes, naturally, the most visible being a new brand name.
From today forward, bezahlt.de will be FINIATA.
Why a new name at all?
We chose to rebrand for several reasons. Chiefly, because we wanted a brand name, that would transcend political, geographical and cultural borders; something that would not limit itself to a specific language anymore.
Furthermore, we wanted to re-shape not only ourselves, but also the perception the public has of us. Instead of being a single-service provider in only one country, we want to be recognized as a financial service provider with a versatile portfolio of solutions, applicable for clients in all the EU.
But evolution to FINIATA is more than just changing to a new name; it’s not only a new coat we put on. We want the brand itself to resemble the key elements of who we strive to be, of the values we stand for and to be a mark of identification for clients we provide our services to.
Finally, we wanted to use the new brand to communicate the positive attitude that is essential to our values. We want out name to be associated with success, with instant reward, with the pride in one’s own work, with mutual respect and understanding.
What does FINIATA mean?
FINIATA is derived from the Latin-American piñata, a traditional colorful Papier-mâché figure filled with toys and candy, as a reward for the person who successfully breaks it while being blindfolded. We liken this image the struggle of every hard-working entrepreneur from freelancers to SMEs – except that there is no instant reward for them, because of payment period and due dates. It was exactly the issue we chose to solve in the first place.
We decided to be the medium, the financial provider by which our clients can reward themselves instantly when their work is done. With us giving out the cash right away like the piñata gives out the candy, we are a financial piñata … or short: FINIATA. Thus, our new name was born.
What are the core values of FINIATA?
FINIATA is Diversity, Celebration and Friendship.
Diversity: We are different and unique; therefore, we know how significant differences are. Unlike the big banks, who judge by labels and make financial decisions by strict patterns, we look beyond such things, because we recognize every single entrepreneur as something unique. We choose to embrace difference, because it makes us and our clients stand out.
We do not discriminate, but are empathic about your uniqueness, too. Let’s meet and see, what else we have in common.
Celebration: We want to reconnect work and success on an emotional level. A job completed well is something joyful, something to be celebrated! Instead of waiting, the customers can use our service to celebrate instantly in their own way, with their own money.
Our easy-to-use system makes it possible to have the feeling of success, fast and discreetly. And the best thing: it’s also fun! Come and try it!
Friendship: We want to be friends; because friends know, value and respect each other. Our customers shouldn’t feel like “only clients”, because we want to welcome them like friends. Understanding that friendship takes time and trust to build, we extend our hands, offering the chance for a continuously improving relationship. We want to be in dialogue, learning and understanding, how we can improve for our trusted friends.
Let us learn more about you. We welcome you and invite you to celebrate with us!
What will be FINIATA’s next steps?
Changing the brand name is only part of the evolution. We don’t just talk big, we let action follow.
The first step will be launching a completely new interface for our customers. The new web application will make interaction with our system smoother and easier; its features streamlined to meet the requirements. The interface was specifically designed for maximum user comfort and to make support available in every step, decreasing the complexity at the same time. At the heart of it is the new dashboard, providing the most essential information at a single glance, while the core functions (uploading invoices, applying for financing) will be directly accessible. When we say that using it will be fun, we really mean it!
Simultaneously with the new web application we introduce two more novelties: we are entering a new market with a new financial service. In our first cross-border co-operation with Poland’s major accounting service provider Infakt, we reach out with a new product model, that will specifically meet the requirements of the new market, but will also differ in the details of how the financing is arranged. Generally, financial transactions will be even easier and more transparent, while at the same time increasing user comfort.
So, the first customers able to enjoy the new interface and the new service model will be in Poland, but they will not be able to enjoy that luxury for very long. The next step will be to bring our core market and product in Germany up to the same level, unifying the customer experience across the board. This is planned to take place within three weeks after our launch in Poland.
The journey doesn’t end there. Further partnerships and co-operations across the EU are planned to follow as suitable, all following the general plan to offer a Pan-European solution with diversified adjustments for a common issue. Our vision remains clear: any entrepreneur, whether freelancer or SME, should be able to enjoy the success of the own work instantly.
We’re FINIATA. We’re here for you. Let’s celebrate together!